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Who Says Engineers Don’t Do Social Media?

“Engineers don’t do social media.” That’s a phrase we hear a lot and frankly, we just don’t buy it. Far from being the unsociable, lacking in basic communication skills-type geeks that the design...

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To Follow Or Not To Follow?

Last week, discussions with two industrial B2B clients veered on to the use of social media, specifically Twitter. Twitter – along with LinkedIn, discussion forums and issue-specific blogs – is one of...

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Top 20 Semiconductor Suppliers for 2011 Announced

Preliminary figures compiled by IHS iSuppli show that though the economic climate remains frosty, 2011 has been a bumper year for semiconductor shipments – driven mainly by increasing consumer demand...

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Change in World Order: Italy Looks to Supplant Germany as Number One in Solar...

Despite a change of government, spiralling debt and a faltering credit rating, Italy seems set to become the global leader in deployment of photovoltaic energy generation systems. Figures compiled by...

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Pinterest: Social Media’s Latest Pin-up

In the world of social media marketing, the latest networking tool that everybody is talking about is Pinterest. Described as “an online pinboard to organize and share things you love,” you might...

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How to Increase Your Website Traffic By 30%

If your business has a website then you should already know the value of web traffic and how important it is for your site to maintain a strong search engine presence. If you don’t then you should read...

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How to get the most value from your industry exhibitions – Pt 3

In the final part of this blog, Marcel Kay, talks about the benefit of blogging and why you may need more than just print advertising to drive traffic onto your stand at the exhibitions your company...

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PPC pt 2: Dynamic landing pages

In the second part of this article on PPC , Ian Jarrett, Account Director at Pinnacle looks at dynamic landing pages.  —-  Dedicated dynamic landing pages: When you journey anywhere you want to ensure...

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PPC pt 3: Getting the most from your e commerce site

In the third part of his article on PPC , Ian Jarrett, Account Director at Pinnacle looks at setting up an e commerce site —- Have a relevant page within your e commerce site This is probably the best...

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Choosing the Right Keywords for SEO and Pay Per Click

Every business wants to attract more web traffic, but it should not be all about increasing the number of visitors your website receives. It may seem counter intuitive but you need to be just as...

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Technical SEO Strategy to Change Due to Million Short Search Tool?

There has been quite a lot of media interest recently in the Million Short search tool (including it being featured on BBC News’ technology programme Click a few weeks ago). Described as a ‘discovery...

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Penguin 2.0: What it Means and What You Should Do

Following on from Google’s Penguin update which was rolled out last year and which had devastating effects on many websites’ rankings across the Internet, Google has now introduced its latest...

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Google updates Page rank – should you be bothered?

One of the metrics that many SEOs seem to obsess about is ‘Page rank’, often shortened to “PR” and it’s a number that has managed to gain an almost mythical status amongst the Internet marketing set....

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Spotting the trends in B2B Technology Marcoms

Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology...

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